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Case Code: BSTR519
Case Length: 15 Pages 
Period: 2016-2017    
Pub Date: 2017
Teaching Note: Available
Price:Rs.500
Organization :Reliance Industries Limited  
Industry :Telecommunications 
Countries : India
Themes: Business Strategy  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Reliance Jio: Disrupting the Indian Telecom Industry

 
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BACKGROUND NOTE

 

The Reliance Group was founded by Dhirajlal Hirachand Ambani popularly known as Dhirubhai. Born on December 28, 1932, in a small village of Gujarat, a state in western India, Dhirubhai was the second son of a poor school teacher. Dhirubhai returned to India in 1957 after a stint with A. Besse & Co., Aden , Yemen. He started a yarn trading business from a small 500 sq. ft. office in South Mumbai. The trading agency, Reliance Commercial Corporation, imported polyester yarn that was sold to textile manufacturers, and exported spices. Sensing an opportunity in the textile sector, Dhirubhai obtained the necessary clearances to manufacture cloth from polyester fiber. Reliance’s first textile mill was opened in Naroda in Gujarat in 1966. Dhirubhai went on to establish a highly successful clothing brand named Vimal......

 
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